Consumer culture is shaped and designed by manufacturing and industry though the use of hyper-sophisticated storytelling techniques. Learning how to contextualize our contemporary world, one that is flooded with objects and services, is essential for the engineer of the future. Understanding the deeper implications of how the creative sector drives and sometimes questions these factors through the humanities or the arts is essential in comprehending both the societal and environmental impact of what is consumed. Students will discover how creative initiatives get started and we will explore together examples from industrialized entertainment to the commercial art behind the global food or fashion industry. We will explore how design is used to push consumer sectors towards certain outcomes and even uncertain initiatives when considering the future through the medium of creative ideas. Students will develop practical and analytical skills through small group work, a visual research journal, and at the end of the year an individual project. Either of which could be adapted into eventual communication tools and development pitches, as we transition from the different subjects, we explore weekly. All of which will be adapted into digital tools (creative briefs, videos, et al.) that will create the necessary tool for future professional and personal projects.