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Langues - AN111 : Storytelling

Domaine > Langues vivantes.


How is consumer culture shaped and changed though the use of storytelling? You will learn how to put into context a world that is flooded with objects, services, and stories. You will ask yourselves what is vying for your individual and collective attention. You will dive into the deeper implications of how the creative sector drives a societal and an environmental landscape, and come to a clearer understanding of how things are made, distributed and consumed. More importantly you will ask why. Contextualization is a crucial skill, which encompasses the vital analysis of the socio-economic and political nature of products, services, and circumstances. This tool is an all-important prerequisite to success in a knowledge-based economy, which asserts that lifelong education, innovation, information, and accessible communication are the pillars of sustained economic growth. Some things you will also discover are how creative initiatives begin, from innovative techniques to mass access, exploring examples from the birth of the entertainment-industrial complex to the contemporary uses of contemporary media, AI, commercial design, and architecture.

Objectifs pédagogiques

By the end of the first semester, you will have:

  • Focused on telling stories and the origins of modern times through the lens of cinema and the visual art.
  • Learned how to pitch ideas and share problematics.
  • Learned how to create visual storytelling and be expected to come up with captivating images that surprise your listeners.
  • Explored how different sectors are driven by information design and data visualization.


27 heures en présentiel (9 blocs ou créneaux)
réparties en:
  • Cours de Langues : 27

effectifs minimal / maximal:


Diplôme(s) concerné(s)

UE de rattachement

Niveaux requis

  • Anglais : C1
  • Anglais : C1.1
  • Anglais : C1.2
  • Anglais : C2
  • Anglais : C2.1
  • Anglais : C2.2
  • Anglais : B2.2

Pour les étudiants du diplôme Diplôme d'Ingénieur de l'Ecole Nationale Supérieure de Techniques Avancées

Aucun pré-requis pour suivre ce cours.


Format des notes

Numérique sur 20

Littérale/grade européen

Pour les étudiants du diplôme Diplôme d'Ingénieur de l'Ecole Nationale Supérieure de Techniques Avancées

Vos modalités d'acquisition :

* Expression écrite : 2 « papers » (essais sur un thème préparé) rédigés en classe. Note sur 20. 

* Compréhension orale : 1 test pour la promotion entière. Note sur 20 (coef.2).

*Expression orale  : 1 note sur 20 (exposé, pitch, job interview)

* Participation en cours, ponctualité ; investissement dans les projets pédagogiques : Note sur 20."

Le rattrapage est autorisé (Max entre les deux notes écrêté à une note seuil)
  • le rattrapage est obligatoire si :
    Note initiale < 6
  • le rattrapage peut être demandé par l'étudiant si :
    6 ≤ note initiale < 10

Le coefficient de l'UE est : 1

L'UE est évaluée par les étudiants.

Programme détaillé

Skills focus

Speaking, practical and analytical skills.

Types of activities

Class activities include short exercises in debate and smaller timed formats.

Small group work.


  • Individual visual research journal (process book), and at the end of the second semester an individual project, which will include a visual essay and creative brief.
  • Periodically through peer critique and individual participation.


  • Resources include a course pack that groups together articles, interviews and images to accompany your research.

Mots clés

Key words Context, creative sector, knowledge-based economy, lifelong education, innovation, information, accessible communication, entertainment-industrial complex, contemporary media, AI, commercial design, architecture, information design, data visualization, future, speculative and critical design

Méthodes pédagogiques

Class activities include short exercises in debate and smaller timed formats, small group work
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